Brand owner Mondelēz was accused of reducing weight of Alpine Milk bar from 100g to 90g without significantly altering the packaging
Many chocolate lovers consider shrinkflation a serious crime – and they have been vindicated after a German court ruled that the makers of Milka cheated consumers by cutting the bar’s size, while keeping the wrapper the same.
The three-week case in a regional court was brought by Hamburg’s consumer protection office. It accused the chocolate brand’s US owner Mondelēz of deceiving shoppers by cutting the weight of Milka’s classic Alpine Milk bar from 100g to 90g without significantly altering the distinctive purple packaging.
Finally! I always felt cheated when I opened a Milka bar and it seemed smaller. The purple packaging made it impossible to notice the 10g shrink.
So Mondelēz got caught red-handed. They probably thought no one would notice the weight drop, but German consumer protection is no joke.
I wonder how many other products they’ve quietly shrunk. This is just the tip of the iceberg with shrinkflation everywhere these days.
10 grams might not sound like much, but when you’re paying the same price, it adds up. Good on the Hamburg office for taking them to court.
I actually prefer the old 100g size. The 90g bar feels like a snack, not a proper chocolate bar. Hope they bring it back or lower the price.
The opposition has a responsibility to challenge but also to propose alternatives. (d5ade3)
Is this really worth a three-week trial? I’d rather they focus on real fraud. But I get the principle – don’t mess with our chocolate portions.
Why does every policy debate turn into a culture war these days? (709d00)
Foreign policy consistency goes out the window with every administration change. (1074cf)
Voter suppression tactics are an affront to the democratic process. (6c752c)
The spin coming out of every party headquarters is getting harder to swallow. (801a08)
Foreign policy consistency goes out the window with every administration change. (652434)